New York Fashion Week: Is It Worth It to Attend as a Blogger?

Laura Lily Fashion Travel and Lifestyle Blog, New York Fashion Week: Is it Worth It? , Black Midi Dress Nordstrom, Westlake Village Inn,
Laura Lily Fashion Travel and Lifestyle Blog, New York Fashion Week: Is it Worth It? , Black Midi Dress Nordstrom, Westlake Village Inn, Laura Lily Fashion Travel and Lifestyle Blog, New York Fashion Week: Is it Worth It? , Black Midi Dress Nordstrom, Westlake Village Inn,
Laura Lily Fashion Travel and Lifestyle Blog, New York Fashion Week: Is it Worth It? , Black Midi Dress Nordstrom, Westlake Village Inn,  Laura Lily Fashion Travel and Lifestyle Blog, New York Fashion Week: Is it Worth It? , Black Midi Dress Nordstrom, Westlake Village Inn,
Laura Lily Fashion Travel and Lifestyle Blog, New York Fashion Week: Is it Worth It? , Black Midi Dress Nordstrom, Westlake Village Inn,

It’s currently New York Fashion Week and our feeds are being flooded with envious posts of the bloggers wearing the latest trends and attending the hottest shows. I used to have FOMO (Fear Of Missing Out) over these things…not anymore and here’s why…


When I first started blogging, my number one dream was to attend New York Fashion Week. Without knowing anyone or anything about Fashion Week, I booked my flight to New York City just 5 months after starting my blog. After my first visit to New York Fashion Week, I was hooked. I proceeded to attend the next 4 seasons after that and loved every bit of it. However, looking back, it was more of a vacation with my fellow bloggers than it was beneficial to building my blogging business. I could never really tell if you all (my beloved readers) cared that I was at Fashion Week or even cared about the trends that were being shown at the fashion shows.

Is it worth it to attend Fashion Week as a blogger? Yes and no. Let me give you my insights on a few things….

  1. Can you afford it? Could the money be used better elsewhere? Fashion Week is not cheap (food, hotels, flights, clothes etc.) I probably spent close to $1500 each trip. Hotels are having so many bloggers pitch them for free stays that it’s extra difficult to get free accommodations during this time.  Since I have already experienced Fashion week, I would rather spend that money going someplace I’ve never been before. (Did someone say Paris Fashion Week?!)
  2. Do you have to take time off work? This is a tough decision for some. For me, I was perfectly happy using my vacation days for Fashion Week. It was after all, like a vacation for me.
  3. What are you really getting out of attending? Like I said, I never noticed a jump in followers or likes on my posts. Sure I felt cool being at Fashion Week and attending shows, however from a business standpoint, I don’t think it helped my business grow all that much. I got to meet with a lot of brands and PR contacts. But honestly, everyone is so busy during Fashion Week that you’re better off booking a trip to New York when it’s not so hectic and planning out showroom visits or coffee with PR/brand contacts to get more face to face time.

Sure, I had a lot of fun going and seeing the designers. Plus, I always love a trip to New York City. However, it was a lot of money spent. Now, unless I am making a profit from going by partnering with brands while I am there attending the shows, I would rather take a trip to a place I’ve never been before then spent all that money going to Fashion Week. Honest truth. I encourage every blogger to go at least

Honest truth: I encourage every blogger to go at least once in their life (if they want to.) And I highly recommend going with someone who has gone before or who can give you a lowdown on how to make the best of it. I’ll write a separate post on this since this post would be way too long if I combined my tips with this one.

Hope this article helps! And of course, I’m always happy to answer any questions you have.

Xoxo

Laura

Shop My Look:

Dress: Nordstrom | bag: Saint Laurent | Heels: Stuart Weitzman | earrings: Bauble Bar | lipstick: Christian Loubilaque Lip lacquers “Altressa”

Photos by Azusa Takano

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