Laura Lily Fashion Blogger - Los Angeles, California blogs about fashion, beauty, home decor, lifestyle and travel, wearing a floral ASOS dress photographed by Tony Oberstar - About popular Los Angeles style blogger Laura Lily

Laura Lily is an internationally recognized fashion, travel & lifestyle brand by Laura Yazdi. Laura’s purpose in her work is to inspire her readers to live their best life and educate them about the products and services that accompany an attainable luxurious lifestyle. She works closely with select brands to capture editorial worthy content.

She promotes her client’s products and services through engaging stories with her community.  Her work has been featured in multiple media outlets including: People StyleWatch Magazine, Hollywood Access Live, Lucky Magazine, and Simply Stylist. She has worked closely with brands such as Nordstrom, Express, Macy’s, Bobbi Brown, Ralph Lauren, L’ Oreal, Sephora, bareMinerals, ZGallerie and both the Palm Springs and Vancouver Tourism Boards on various campaigns. She is the kind of woman who prefers to be over-dressed than under-dressed; aspirational and attainable.

For brand collaborations, please email Los Angeles style blogger Laura at laura@lauralily.com.

FAQ:

Why did you decide to start a style blog?
I originally thought about writing a book on how to dress well on a budget with shopping guides. Then I started following other fashion bloggers and realized a blog was the perfect way to share my daily outfits! Laura Lily was born March 2012.

Is blogging your full-time job?
Yes! I left my finance job in April 2017 to pursue my blog full-time and it is a dream come true! It took 5 years for me to get my blog up and running to be able to go full-time. I am sharing the highs and lows of working for myself on my “Real Talk” YouTube series. 

Who are your favorite designers and stores?
Express, Nordstrom, and Asos are my favorite retailers to shop.

Any style icons?
Kate Middleton- she is just such a classy, well-dressed lady. Blake Lively is my favorite celebrity style icon. She knows her body and how to be sexy without overdoing it.

What is your favorite part about fashion blogging?
The ability to express my creativity through photos and videos. I get such a rush while brainstorming new ideas and watching them come to life! I also love meeting incredible people who inspire me to challenge myself to be a better business owner and creative. Over the years a few of these people have become some of my closest friends. I now cannot visualize my life without them in it.

What are you looking forward to next?
Growing my brand to include larger collaborations and product lines with brands that I love while continuing to grow as a digital influencer. I also want to travel internationally a lot more to experience new cultures and places.

What is your background?
Born and raised in Minnesota, moved to Los Angeles when I was a senior in high school, graduated from UCLA and have lived in LA ever since.  I am half Persian and half Swedish.

What are some unique things your readers might like to know?
I have a horse, an Arabian named Zcinny (Zin-knee) and I have had him for 15 years. He is a darling. I love to sing, howevere I am too shy to sing in public. It takes a few drinks at a karaoke bar where no one knows me before I can really let loose.

What kind of camera do you use?
My personal camera is a Canon 5D Mark II with an 85mm 1.8 lens. My photographers use a Canon 5D Mark III with a variety of lens (normally 50mm 1.8 lens.) I edit my photos using Camera Raw, Photoshop and various iphone apps (Facetune and Instagram.)

Any other questions I should add here please let me know! Leave a comment or send me an email: Laura@Lauralily.com

7 Comments

  1. So glad I found your blog yesterday. I absolutely adore it. I especially appreciate your money saving savvy. I can appreciate spending my (hard earned) money on a splurge item once in a while, but if i can get the same item for less…that only allows me to shop longer and for MOOOORE stuff! Which brings me to my question:

    There is a splurge item I’ve been obsessing about, Prada Baroque shades. They WILL be mine. I’m ready to slap down the $290 at the Nordstroms counter, but I wanted to see if you had any thoughts/comments on purchasing luxury items (almost $300 for a pair of shades is a luxury item in my book) on discount websites. For instance buying on eBay or even consignment stores selling “gently used” or “previously loved” merchandise.

    What are your thoughts? Do you have any you recommend?

    Lucimar

    1. Hi Lucimar,

      I make sure to research the buyer on Ebay carefully as well as the merchandise. I look up ways to spot a fake item and if the price is too good to be true, it probably is. Ebay does have a buyer’s protection policy if you are sold a fake item, however this can be a headache, so just make sure to research and know what to look for in designer items.

      Thanks for reading and best of luck!
      Laura

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